Führungskräfte identifizieren Drucken als wichtiges strategisches Asset für Wachstum und Innovation
22.05.2018

Business leaders identify print as a key strategic asset for growth and innovation

Without new disruptive printing technologies, two-thirds of businesses say their organisation will fall behind competitors by 2023

These findings show that new forms of printing have become crucial components of business leaders’ strategies for success. The research also shows that 69% think printing will unlock revenue and 67% believe it will provide a source of competitive differentiation. These leaders back up this belief with financial commitment: 51% have already invested in new forms of printing with a further 36% planning to do so in the next five years.

David Mills, CEO of Ricoh Europe, says: “The refrain that “print is dead” is utterly misguided. New printing technologies are helping businesses fundamentally transform their operations. In healthcare, pharmaceutical companies are manufacturing 3D printed prosthetic limbs tailored to specific patients. In retail, vendors are manufacturing shoes and printing unique designs on demand, reducing stock wastage. In education, students can buy personalised textbooks, reducing costs and improving learning.”

Businesses are prioritising printing technologies in areas that directly improve the experience for their customers. Marketing (79%), product development (79%), and manufacturing (76%) departments have so far received the most investment from business leaders. Similarly, the need for faster product development (80%) and the ability to localise manufacturing closer to the end user (69%) have driven investment in additive manufacturing, catering for consumer demands for speed and personalisation.

Mills adds: “New printing technologies are enabling businesses to deepen their relationships with customers, respond quicker to their expectations and offer a more personalised experience. It is telling that 78% of those questioned think printing is integral to maintaining customers’ trust. These results show that without the dynamic, personal approach that new printing technologies allow, businesses will struggle to remain competitive in the future.”

Find out more at www.ricoh-europe.com/thoughtleadership.

|About Ricoh|

Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support digital transformation of workplaces, workspaces and optimize business performance.

Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organizational capabilities nurtured over its 85-year history. In the financial year ended March 2023, Ricoh Group had worldwide sales of 2,134 billion yen (approx. 16.0 billion USD).

It is Ricoh’s mission and vision to empower individuals to find Fulfillment through Work by understanding and transforming how people work so we can unleash their potential and creativity to realize a sustainable future. 
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Tamara Martelli
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