Manor is the largest department store group in Switzerland and has a nationwide presence. The Group includes 59 Manor department stores, 29 Manor Food markets and 27 Manora restaurants.
In the year of the Coronavirus pandemic, Manor wanted to inspire its customers and offer them something very special at Christmas: a personalised printed gift, such as a one-of-a-kind T-shirt or a personalised fabric bag.
Manor installed a number of Direct to Garment Ricoh Ri 100 printers including designer software in its stores throughout Switzerland. The Ri 100 is one of a range of Ricoh DTG printers. Famously easy to operate, the Ricoh Ri 100 requires very little training and maintenance. The printing system takes up very little space and the heating unit for fixing the ink on the fabric is already integrated. The fabric printer enables Manor customers to print images straight from their mobile telephones or USB sticks directly onto bags, pillowcases, napkins, socks and T-shirts in store and take them home there and then. The entire printing process, including drying, takes just five minutes. The Ricoh Ri 100 prints designs and photos with state of the art inkjet technology directly onto textiles, creating a wide range of durable products.
- Challenge: Customer Engagement
- Industry: Retail
- Business size: Large business
- Service Line: Industrial Printing