Manor is the largest department store group in Switzerland and has a nationwide presence. In the year of the Corona pandemic 2020 in particular, Manor wanted to inspire its customers and offer them something very special at Christmas: a personalised printed gift, such as a one-of-a-kind T-shirt or a personalised fabric bag. It was this idea that put Manor in touch with Ricoh as it could not be implemented without suitable fabric printers.
Famously easy to operate, the Ricoh Ri 100 requires very little training and maintenance. Boasting a space-saving design, the printing system takes up very little space and the heating unit for fixing the ink on the fabric is already integrated. The fabric printer enables Manor customers to print images straight from their mobile telephones or USB sticks directly onto bags, pillowcases, napkins, socks and T-shirts in store and take them home there and then. The entire printing process, including drying, takes just five minutes.
The investment in the garment printer has already paid off. The price of the Ricoh Ri 100 is extremely reasonable, prints are made on demand and the user-friendly software makes the workflow quick and easy. With the slogan “One gift, one story”, Manor succeeded in offering something new that set it apart from the competition in the run-up to Christmas. Following the successful launch, the fabric printers have remained in the Manor department stores where they continue to produce individually printed textiles.
«The personalization of products is still very much in vogue. We were highly impressed by the versatility and very reasonable price of the Ri 100. With only a little training, any shop assistant can use the device without any problems.»
Jennifer Trowbridge, Project Manager Business Development Unit Retail, Manor
Challenge: Customer Engagement
Business size: Large business
Service Line: Industrial Printing